Salon-smooth hair in under 5 minutes — wherever you are.

My flat iron is officially retired

I've had keratin treatments, expensive flat irons, you name it. This little brush does in 10 minutes what used to take me 35. My hair is thick and gets frizzy the second there's any humidity — I did two slow passes per section and it stayed smooth until I washed it. Genuinely didn't expect that at this price.

Perfect for before the school run

I have two kids and about 15 minutes to myself in the morning. This heats up fast and I can do my whole head while the kettle boils. The bristles keep the hot part off your scalp so I can go quick without worrying.

Really good, just be patient with thick hair

Works well but if your hair is very thick like mine, take smaller sections and go slow — my first try I rushed it and it was only okay. Second time I used the little comb they include to section properly and the result was miles better. Knocking one star because shipping took about 11 days.

Bought for travel, now I use it daily

Got this for a work trip so I wouldn't have to pack my straightener and adapter. It charged on the same USB-C cable as my phone. Came home and haven't touched my flat iron since.

Wavy hair, wanted smooth not flat

This is the part no one tells you — flat irons make my waves look plastered down. This brush smooths the frizz but leaves the movement, so it looks like a blowout instead of a helmet. Exactly what I wanted.

The cordless part is the whole point

I keep it in my desk drawer and do a 2-minute touch-up before meetings. No outlet, no waiting around. Battery has lasted me about a week of touch-ups per charge.